Web companies, and 1 federal agency. Web management services agreement template. Web a typical marketing agreement should include the scope of work with the prices for each service, the payment conditions, a situation analysis, the marketing approaches that you plan to use, a cancellation clause, and the parties’ signatures and contact information. A digital marketing contract is an agreement between a digital marketing service provider (such as an agency or freelancer) and a client who is seeking digital marketing services. A marketing agreement establishes the type of marketing the service provider is to provide to the client.