Web a marketing services agreement (msa) is a legally binding contract between two parties outlining the terms and conditions of a marketing services arrangement. 3391 municipal energy agency of nebraska ptp agreement (1.0.0) 3396. Web a marketing agency contract template is tailored for marketing services and defines the responsibilities and obligations of both parties. Web agreement templates > marketing agreement. Web a typical marketing agreement should include the scope of work with the prices for each service, the payment conditions, a situation analysis, the marketing approaches that you plan to use, a cancellation clause, and the parties’ signatures and contact information.