Web a typical marketing agreement should include the scope of work with the prices for each service, the payment conditions, a situation analysis, the marketing approaches that you plan to use, a cancellation clause, and the parties’ signatures and contact information. It makes sure everyone understands what services will be provided, the compensation required for the services, and the duration of the entire marketing agreement. Include paragraphs that protect your agency from client’s business and revenue damages that can be caused by the service that you provide. Web at the end, you receive it in word and pdf formats. You can also check out these business agreement templates.