A marketing agreement is a formal legal document wherein a company retains the service of a professional or agency to perform certain marketing services. Web a typical marketing agreement should include the scope of work with the prices for each service, the payment conditions, a situation analysis, the marketing approaches that you plan to use, a cancellation clause, and the parties’ signatures and contact information. Web management services agreement template. Restaurant advertising sales and marketing services agreement. Include paragraphs that protect your agency from client’s business and revenue damages that can be caused by the service that you provide.